Source: SemRush via pridesem | Date: January 2026 | Region: US (primary)
Waalaxy is actively buying branded + competitor keywords. Full paid analysis in Section 8.
| Domain | Auth Score | Org Traffic | Org KWs | Backlinks | Ref Domains | Paid KWs | Traffic Cost |
|---|---|---|---|---|---|---|---|
| waalaxy.com | 47 | 4.5K | 17.4K | 24.6K | 5K | 31 🔴 | $10.6K |
| taplio.com | 53 | ~31K | ~45K | ~18K | ~3.5K | — | — |
| trykondo.com | 32 | 7.8K | 3.1K | 2.2K | 443 | 22 🔴 | ~$4K |
| magicpost.in | 37 | 2.5K | 5.1K | 8.6K | 813 | 0 | ~$3K |
| Domain | Share |
|---|---|
| waalaxy.com | ~55% of organic via homepage |
| Top competitor cluster | heyreach.io, octopuscrm.io, dripify.com |
| Domain | Non-Branded | Branded | Insight |
|---|---|---|---|
| waalaxy.com | ~35% | ~65% | Homepage brand traffic dominates — SEO reach is weak relative to AS 47 |
| Domain | Unique KWs |
|---|---|
| waalaxy.com | 17.4K (US) |
| FR | 14.1K |
| NL | 6.7K |
| Keyword | Volume |
|---|---|
| linkedin automation tools for lead generation | 70 |
| automated linkedin prospecting | 70 |
| linkedin prospecting tool | 90 |
| autopilot for linkedin | 30 |
| linkedin headline generator | 1.6K |
| linkedin boolean search | ~60 |
| Metric | Value | MoM Change |
|---|---|---|
| Authority Score | 47 (Excellent) | — |
| Organic Traffic (Worldwide) | ~4.5K | -15% |
| Organic Traffic (US) | 4.5K | -15% |
| Traffic Cost (US) | $10.6K | — |
| Organic Keywords (US) | 17.4K | +2.6% |
| Organic Keywords (Worldwide) | ~46K (US+FR+NL) | — |
| Paid Traffic | 151 | -54% |
| Paid Keywords | 31 | — |
| Referring Domains | 5K | — |
| Backlinks | 24.6K | — |
Verdict: Waalaxy has strong authority (AS 47) and the largest backlink profile of any analyzed competitor (24.6K BLs, 5K ref domains), but organic traffic is declining (-15% MoM) and heavily branded. The gap between AS 47 and only 4.5K organic traffic signals that most SEO equity is tied to brand terms and French-language content, not product-intent English keywords.
| Country | Keywords | Notes |
|---|---|---|
| US | 17.4K | Primary English market |
| FR | 14.1K | French-origin company — strong local content |
| NL | 6.7K | Netherlands — Dutch-language content |
Note: Waalaxy is a French company (formerly Prospectin). They have extensive FR+ES content that drives a large non-English KW footprint. This makes raw KW counts misleading — much of the 17.4K US KWs still captures off-topic content (revenue vs profit, gptchat, linkedin logo, video downloader).
| Page | Traffic | Traffic % | Keywords | Notes |
|---|---|---|---|---|
| /free-tools/linkedin-headline-generator | 42 | ~1% | ~20 | Pos 9 for "linkedin headline generator" (1.6K vol) |
| /free-tools/linkedin-summary-generator | 22 | ~0.5% | ~10 | Pos 5 for "linkedin summary generator" |
| /free-tools/linkedin-boolean-search-generator | 11 | ~0.3% | ~5 | Pos 3 for "linkedin boolean search" |
| /es/herramientas-gratuitas/linkedin-video-downloader | 70 | 1.54% | ~10 | Spanish-language video downloader — accidental traffic |
Free Tools Inventory:
Strategic insight: Waalaxy's free tools are severely underperforming. The linkedin-headline-generator sits at pos 9 for a 1.6K volume keyword but gets only 42 visits — this should be a 200+ visit page. Their free tools section exists but isn't being optimized or promoted. This is an opportunity for GrowReach to compete with better-executed LinkedIn tools at higher positions.
| Intent | % Share | Notes |
|---|---|---|
| Informational | ~60% | Revenue vs profit, gptchat, linkedin logo, video downloaders — off-topic |
| Navigational | ~25% | Brand terms: waalaxy, waalaxy login, waalaxy pricing, prospectin |
| Commercial | ~10% | LinkedIn automation tool, prospecting tools, lead generation |
| Transactional | ~5% | Waalaxy pricing, buy linkedin accounts |
Key insight: Only ~15% of Waalaxy's organic traffic is commercially relevant. The majority of their "17.4K keywords" is informational and navigational brand traffic — making their product-intent keyword footprint much smaller than it appears.
| Keyword | Position | Volume | Traffic |
|---|---|---|---|
| waalaxy | 1 | 1.6K | ~1,300 |
| linkedin login | 36 | 246K | 34 (accidental) |
| gptchat | 6 | 60.5K | 73 |
| linkedin logo | 5 | 27.1K | 178 |
| revenue vs profit | 4 | 14.8K | 4 |
| best video downloader for chrome | 7 | 48K | 9 |
| prospectin | 1 | 210 | 52 |
| descargar video de linkedin | 43 | 880 | 57 (Spanish) |
| linkedin headline generator | 9 | 1.6K | 4 |
| linkedin summary generator | 5 | 59 | 7 |
| automated linkedin prospecting | 5 | 70 | 40 |
| linkedin prospecting tool | 5 | 90 | 40 |
| autopilot for linkedin | 1 | 30 | 20 |
| waalaxy extension | 2 | 90 | 11 |
Key observation: Most high-volume keywords (linkedin login, gptchat, linkedin logo) are either off-topic or brand-adjacent. True product-intent keywords (automated linkedin prospecting, linkedin prospecting tool) rank at pos 5 but for very low volumes (70–90). This is the core SEO gap.
| Page | Traffic | Notes |
|---|---|---|
| homepage (waalaxy.com) | 2.5K (-774 MoM) | Brand traffic, declining |
| /en/revenue-vs-profit/ | 426 (+284) | Off-topic viral content — growing |
| /en/gptchat/ | 363 | Off-topic AI news |
| /en/linkedin-logo-history-and-free-download/ | 288 (+94) | Off-topic asset download |
| /formation-linkedin-emmanuelle-petiau/ | 120 (-92) | LinkedIn course partnership (French influencer) |
| /en/best-chrome-extensions/ | 128 | Off-topic aggregator list |
| /es/.../linkedin-video-downloader | 70 | Spanish utility content |
| /pricing | 56 | Product intent |
| Page | Type | Notes |
|---|---|---|
| Not detected in top pages | — | No obvious "waalaxy vs X" or "X alternative" pages in top traffic |
Waalaxy's blog is a mixed bag of random viral content (revenue vs profit, gptchat) that captures incidental traffic but has no conversion path. Their on-topic LinkedIn automation content (/linkedin-automation-tool) gets only 72 visits. The blog is not strategically focused — it appears to be a content experiment from an earlier growth phase that has not been pruned or optimized.
One standout: The french influencer page /formation-linkedin-emmanuelle-petiau/ is a co-marketing play with a LinkedIn educator — clever for French market distribution.
| Pattern | Example URL | Est. Pages | Purpose |
|---|---|---|---|
| /en/[topic]/ | /en/revenue-vs-profit/ | ~60 EN pages | English blog content |
| /es/[topic]/ | /es/herramientas-gratuitas/... | ~30 ES pages | Spanish blog content |
| /free-tools/[tool-name] | /free-tools/linkedin-headline-generator | 3 tools | Lead capture |
| /[fr-slug]/ | /formation-linkedin-... | ~10 FR pages | French partnership content |
| blog.waalaxy.com/en/ | blog.waalaxy.com/en/revenue-vs-profit/ | ~100+ | Main blog subdomain |
Note: 1,266 total organic pages indexed. The blog runs on a subdomain (blog.waalaxy.com). No clear programmatic SEO pattern detected — pages appear handwritten rather than templated.
⚠️ PAID ADS FLAG: Waalaxy is running 31 paid keywords. Treat this section as HIGH PRIORITY. Their paid ads reveal ICP targeting signals and messaging that converts. The "Prospecting: LinkedIn + Email" ad angle directly signals their positioning against pure-LinkedIn tools.
Running paid ads: YES — 🔴 PAID ADS ACTIVE (31 KWs)
| Keyword | Pos | Volume | CPC | Traffic % | ICP Signal |
|---|---|---|---|---|---|
| waalaxy | 1 | 1.6K | $3.10 | 49.66% | Brand defense — protecting own name |
| waalaxy (variant) | 2 | — | — | 13.24% | Brand defense — alternate spelling |
| rocket search | 3 | 1.9K | $10.79 | 11.25% | LinkedIn prospecting tool category — competitor term |
| walaxy | 1 | 260 | $7.72 | 7.94% | Brand misspelling capture |
| waaxly | 1 | 210 | — | 5.96% | Brand misspelling capture |
Key ICP signal from paid KWs: Waalaxy is spending most of their paid budget on brand defense (~71% of paid traffic). The "rocket search" keyword at $10.79 CPC (highest CPC visible) suggests they're targeting users researching LinkedIn prospecting tools — likely switching from or comparing competitors.
| Domain | Common Paid KWs | Notes |
|---|---|---|
| dripify.com | 8 | Main paid competitor — suggests targeting each other's brand terms |
| lemlist.com | 8 | Broad outreach tool overlap |
| fullenrich.com | 3 | Data enrichment — signals email+LinkedIn combo ICP |
| capsulecrm.com | 2 | CRM overlap — targeting sales professionals |
| vayne.io | 1 | Minor overlap |
Ad 1 — Simplicity/Safety Angle (most frequent):
"Outreach shouldn't be complicated. Waalaxy makes it effortless. All Safe. Try for Free. Build Lkn lead lists fast and send messages that get replies. Clean UX, no tech hassles."
Ad 2 — Social Proof + Conversion Angle:
"Trusted by 150,000 users — Build lead lists fast. Message qualified prospects with ease. Cold outbound, simplified. No setup..."
Ad 3 — LinkedIn + Email Positioning:
"Prospecting: LinkedIn + Email" (headline variant — positions as multi-channel, not just LinkedIn)
Messaging patterns: Three clear ICP pain points being addressed:
🔍 TODO for paid ads deep-dive:
| Metric | Value |
|---|---|
| Total Backlinks | 24.6K |
| Follow Links | 16.05K (65%) |
| Referring Domains | 5K |
| Text Backlinks | ~75% (est.) |
| Image Backlinks | ~10% (est.) |
| Domain | Backlinks | Notes |
|---|---|---|
| vectortemplates.com | 1,508 | Low AS (28) — nofollow — design template site, low value |
| prospectin.fr | 647 | AS 5 — their predecessor product, high BL count but low authority |
| substack.com | 602 | AS 84 — high authority, from their own Supernova newsletter |
| esad.edu.br | 856 | AS 9 — Brazilian edu domain, likely spam |
| concejomunicipaldechinu.gov.co | 581 | AS 5 — Colombian gov domain, likely spam |
| beehiiv.com | 394 | AS 51 — from newsletter ecosystem |
| yahoo.com | 369 | AS 100 — high authority news/syndication |
| waal.ink | 339 | AS 5 — their own URL shortener |
| podawaa.com | ~200 | Sister product — sitewide footer links |
| evaboot.com | ~50 | LinkedIn scraping tool — natural editorial mentions |
| expandi.io | ~40 | Competitor mention in "Top 40 LinkedIn tools" list |
| neilpatel.com | ~10 | Domain authority: Distribution channels article |
| hubspot.fr | ~10 | French HubSpot — LinkedIn tools roundup |
| Wikipedia (FR) | ~5 | Prospection multi-canal article — strong trust signal |
| github.com | ~10 | awesome-digital-marketing repo |
| Anchor | Notes |
|---|---|
| waalaxy | Brand anchor — dominant |
| prospectin | Predecessor brand |
| linkedin automation tool | Product-intent anchor from editorial mentions |
| waalaxy.com | Bare URL |
| [French brand anchors] | FR-market editorial links |
| Page | Notes |
|---|---|
| waalaxy.com (homepage) | Primary target — tool roundups |
| blog.waalaxy.com/en/linkedin-logo-history-and-free-download/ | Logo download page — editorial links |
| www.waalaxy.com/linkedin-automation-tool | Product page |
| blog.waalaxy.com/es/por-donde-empezar-con-prospectin/ | Spanish prospectin guide |
Backlink quality note: Despite 24.6K total backlinks, profile contains a significant spam component — multiple blogspot domains with ~18K backlinks each at PA 27-28 suggest negative SEO or past link farm activity. Real editorial link count is much lower.
| Platform | Mentions | Cited Pages |
|---|---|---|
| Total | 185 | 361 |
| ChatGPT | 69 | 185 |
| AI Overview (Google) | 97 | 41 |
| AI Mode (Google) | 10 | 161 |
| Gemini | 9 | 429 |
| # | Domain | Comp. Level | Common KWs % | Notes |
|---|---|---|---|---|
| 1 | heyreach.io | High | 10% | LinkedIn outreach automation — direct competitor |
| 2 | octopuscrm.io | High | 9% | LinkedIn automation CRM |
| 3 | salesrobot.co | High | 9% | LinkedIn sales automation |
| 4 | dripify.com | High | 8% | LinkedIn drip campaigns |
| 5 | evaboot.com | High | 8% | LinkedIn scraping + outreach |
| 6 | linkedhelper.com | High | 8% | LinkedIn automation legacy tool |
| 7 | meetalfred.com | High | 7% | Multi-channel LinkedIn automation |
| 8 | hyperclapper.com | Medium | 6% | LinkedIn engagement tool |
| 9 | trykondo.com | Medium | 5% | LinkedIn profile + outreach tool |
| 10 | magicpost.in | Low | 3% | 73 common KWs — post scheduling overlap |
| 11 | socialsonic.com | Low | 2% | 15 common KWs — LinkedIn AI posting |
GrowReach positioning note: socialsonic.com (direct GrowReach competitor in AI LinkedIn content) has only 2% keyword overlap with Waalaxy — confirming that the AI LinkedIn content/commenting space is a different keyword universe from the automation/prospecting space.
5 topics | 101 pages total
| Topic | Traffic | Volume | Key Subtopics |
|---|---|---|---|
| General Business Info | 946 | 889K | revenue vs profit (426), gptchat (363), best video downloader (128) |
| LinkedIn Automation | 730 | 1.25M | linkedin logo (288), prospectin (181), waalaxy news (72), descargar video (70) |
| Social Media Metrics | ~15 | ~600K | dimensions instagram (15), who owns instagram, fb founder |
| Marketing Strategies | ~135 | ~50K | formation social selling (120), linkedin headline generator, indirect competition |
| Professional Communications | ~20 | ~30K | linkedin summary builder, frases de agradecimiento (ES) |
Traffic: 730 | Keywords: ~2.4K | Volume: 1.25M | Page: www.waalaxy.com/linkedin-automation-tool
Key product keywords within this subtopic:
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| prospectin | I/T | 1 | 52 | 210 | 19 |
| linkedin login | N/T | 36 | 34 | 246K | 70 |
| leadgeneratie (NL) | I | 6 | 14 | 480 | 50 |
| waalaxy news | I/T | 3 | 13 | 170 | n/a |
| automated linkedin prospecting | I/T | 5 | 40 | 70 | 53 |
| linkedin prospecting tool | I/T | 5 | 40 | 90 | 78 |
| autopilot for linkedin | C/I | 1 | 20 | 30 | 68 |
| linkedin automation tools for lead generation | C | 5 | 8 | 70 | 27 |
| cloud based linkedin automation | C | 5 | 40 | 40 | 49 |
| waalaxy extension | I/T | 2 | 11 | 90 | 17 |
Subtopic insight: Even within "LinkedIn Automation," Waalaxy's top traffic driver is the predecessor brand (prospectin) and the accidental "linkedin login" (pos 36, 246K volume). Their actual product-intent keywords get 8-40 visits each at positions 1-5 — indicating these keywords simply have very low search volume. The market for "linkedin automation" SaaS is not primarily SEO-driven.
Traffic: 288 | Keywords: 160 | Volume: 83.4K | KD: 43% | Page: blog.waalaxy.com/en/linkedin-logo-history-and-free-download/
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| linkedin logo | I | 5 | 178 | 27.1K | 66 |
| linked in logo | I/N | 12 | 6 | 6.6K | 61 |
| linkedin svg logo white | I | 16 | 8 | 2.9K | 41 |
| logo png linkedin | I | 7 | 6 | 1K | 53 |
Insight: Pure SEO play — captures brand designers looking for LinkedIn logo assets. No conversion path to a LinkedIn automation tool. Traffic is incidental and transient.
Brand + Paid — Waalaxy's organic traffic is 65%+ branded. Their primary acquisition channel appears to be direct/paid, community, and product-led growth (150K users). SEO is a secondary channel, primarily used for brand protection and off-topic content experiments.
Weak execution of a good idea. They have 3 LinkedIn free tools (headline generator, summary generator, boolean search) but all underperform — headline generator at pos 9 should get 5-10x more traffic. GrowReach opportunity: Launch better LinkedIn free tools and execute properly (pos 1-3 target, strong CTA to product).
Scattered and off-topic. Revenue vs profit, gptchat, linkedin logo, and video downloaders account for ~44% of organic traffic (from blog). None of these convert to LinkedIn automation users. The blog appears to be an old experiment in viral content that has been left running. GrowReach opportunity: Focus on conversion-adjacent content (LinkedIn engagement, comment strategy, CFBR, LinkedIn algorithm) where Waalaxy has no real content.
Diversified but partially spammy. Real backlinks come from: (1) their own Supernova newsletter ecosystem (Substack + Beehiiv), (2) editorial mentions in LinkedIn tools roundups (evaboot, expandi, socialpilot), (3) Wikipedia French, (4) sister product Podawaa. Key tactic: Waalaxy runs their own content newsletter (Supernova in FR/EN/ES) which generates hundreds of Substack backlinks. GrowReach should consider a newsletter for backlink + audience building.
~65% branded, ~35% non-branded. The non-branded traffic is mostly off-topic (revenue vs profit, gptchat). True non-branded, product-relevant traffic is under 10% of total. This is a product-led company that outgrew SEO.
Keywords where Waalaxy ranks low or doesn't rank that GrowReach can target:
ICP from ads: Non-technical sales reps and SDRs who want to do LinkedIn outreach without getting banned. Fear of complexity + fear of account safety are the two main objections. They position as "effortless" and "all safe" — directly targeting people who've heard horror stories about LinkedIn bans from automation.
Multi-channel signal: Their "Prospecting: LinkedIn + Email" ad variant reveals they're positioning as a multi-channel tool — not just LinkedIn. This matches their product expansion from pure LinkedIn chrome extension to full outreach platform.
Budget focus: 70%+ of paid budget appears to be brand defense. They're protecting their brand from competitors (dripify, lemlist bidding on "waalaxy" terms) — a sign of a mature, well-known brand in its category.
Strongest AI presence of any competitor analyzed (score: 31, 361 cited pages, 97 AI Overview mentions). Waalaxy benefits from domain age and brand awareness in the LinkedIn automation space. They appear in "best linkedin automation tools" type queries across all AI platforms. GrowReach is 0 here — building AI citations should be a priority through getting mentioned in tool roundup articles, comparison pages, and LinkedIn-adjacent content that AI systems regularly cite.
Medium — Waalaxy is a large, well-known player in LinkedIn automation (prospecting), but they're not in the LinkedIn engagement/commenting space. They're a prospecting tool; GrowReach is an engagement/commenting tool. Keyword overlap is minimal (socialsonic.com has only 2% overlap). Main threat is brand confusion ("I already use Waalaxy for LinkedIn") rather than direct competition. Opportunity: position GrowReach as the commenting layer that works alongside Waalaxy, not against it.