Source: SemRush via pridesem | Date: Jan 2026 | Region: US (primary)
🔴 PAID ADS ACTIVE — Kondo is running Google Ads (22 paid keywords). This section requires deeper research with a dedicated ads tool. Their paid keywords reveal clear ICP signals — see Section 8.
| Domain | Auth Score | Org Traffic | Org KWs | Backlinks | Ref Domains | Paid KWs | Traffic Cost |
|---|---|---|---|---|---|---|---|
| trykondo.com | 32 | 7.8K | 3.1K | 2.2K | 443 | 22 🔴 | $10.4K |
| taplio.com | ~60 | ~40K | ~25K | ~50K | ~3K | 19 | ~$29K |
| supergrow.ai | 32 | 3.5K | 2.5K | 8.8K | 751 | minimal | ~$3K |
| magicpost.in | 37 | 2.5K | 5.1K | 8.6K | 813 | ~9 | ~$5K |
| Country | KWs | Notes |
|---|---|---|
| US | 3.1K | Primary market |
| CA | 262 | Significant Canadian audience |
| UK | 259 | UK English-speaking market |
Key insight: Clean English-speaking market focus (US/CA/UK). No French affiliate network distortion unlike magicpost.in.
| Domain | Non-Branded | Branded | Insight |
|---|---|---|---|
| trykondo.com | ~90% | ~10% | Brand KW "kondo" ranks pos 18 with only 114 traffic — very low brand recognition |
| Keyword | Volume | Kondo Position | GrowReach Angle |
|---|---|---|---|
| linkedin comment generator | ~1K | not ranked | GrowReach core product |
| cfbr linkedin | 5.4K | pos 16 | Comment-for-better-reach is GrowReach's space |
| linkedin inbox management | — | owns it | Not competing — different product |
| linkedin premium cost | 18.1K | pos 6 | Traffic magnet but irrelevant to product |
| Metric | Value | MoM Change |
|---|---|---|
| Authority Score | 32 | — |
| Organic Traffic (Worldwide) | 7.8K | -24% |
| Organic Traffic (US) | ~5K | est. |
| Traffic Cost (Organic) | $10.4K | +7.74% |
| Organic Keywords (US) | 3.1K | +34% |
| Paid Traffic | 35 | -60% |
| Paid Keywords | 22 🔴 | -8.3% |
| Referring Domains | 443 | stable |
| Backlinks | 2,238 | stable |
Verdict: Traffic down 24% MoM despite organic KW count growing 34% — suggests Google position drops across many keywords. Single-page traffic concentration creates fragility (68% from one blog post). Active Google Ads strategy (22 KWs) worth deeper investigation.
| Country | Keywords | Notes |
|---|---|---|
| US | 3.1K | Primary — LinkedIn professional audience |
| CA | 262 | Strong Canadian presence |
| UK | 259 | UK professionals, English-speaking |
No French or Indian market presence — clean English-language professional focus.
| Page | Traffic | Notes |
|---|---|---|
| N/A | — | No standalone free tools detected |
Free Tools Inventory: None found. Kondo IS the tool — a Chrome extension + web app. Their product is free to try (referral links suggest free trial, possibly freemium).
Strategic insight: No engineering-as-marketing plays. Their user acquisition relies on direct product trials (referral links, AppSumo), content SEO, and paid ads. The product itself (LinkedIn inbox management) requires installation — there's no gateway "free tool" landing page driving SEO traffic.
| Intent | % Share (est.) | Traffic |
|---|---|---|
| Informational | ~85% | ~6.6K — mostly "linkedin premium cost" |
| Commercial/Transactional | ~8% | ~620 — "buy linkedin accounts", competitor reviews |
| Navigational | ~5% | ~390 — brand terms, "kondo linkedin" |
| Mixed | ~2% | ~160 |
Critical insight: 85% of their traffic is informational with zero purchase intent. Virtually all of it is people researching LinkedIn pricing. Their product-relevant keywords ("kondo linkedin", "kondo software") drive <200 traffic total.
| Keyword | Position | Volume | Traffic | KD% | URL |
|---|---|---|---|---|---|
| linkedin premium cost | 6 | 18.1K | 3.5K | 55 | /blog/how-much-is-linkedin-premium |
| cost of linkedin premium | 4 | 1.3K | 254 | 44 | /blog/how-much-is-linkedin-premium |
| buy linkedin accounts | 23 | 2.9K | 237 | 12 | /blog/top-5-places-to-buy-aged-linkedin-accounts |
| linkedin premium pricing | 5 | 1.9K | 212 | 53 | /blog/how-much-is-linkedin-premium |
| how much is linkedin premium per month | 4 | 1.3K | 145 | 41 | /blog/how-much-is-linkedin-premium |
| kondo | 18 | 4.4K | 114 | 86 | / |
| does linkedin send read receipts | 3 | 320 | 53 | 28 | /blog/grey-check-mark |
| what does cfbr mean | 4 | 590 | 65 | 14 | /blog/what-does-cfbr-mean-on-linkedin |
| cfbr | 16 | 5.4K | 16 | 27 | /blog/what-does-cfbr-mean-on-linkedin |
| linkedin character limit | 6 | 320 | 33 | 35 | /blog/linkedin-character-limits |
| taplio | 6 | 3.6K | 25 | 38 | /blog/is-taplio-safe |
| how to turn off read receipts on linkedin | 6 | 480 | 94 | 26 | /blog/linkedin-read-receipt |
| linkedin recommendation example | 6 | 260 | 50 | 29 | /blog/linkedin-recommendations-samples |
Note on "kondo" brand KW (pos 18, vol 4.4K, KD 86): They rank 18 for their own brand name because "kondo" is dominated by Marie Kondo (the tidying expert). Very challenging brand positioning problem.
| Page | Traffic | MoM | Strategy |
|---|---|---|---|
| /blog/how-much-is-linkedin-premium | 5.3K | -1.8K | LinkedIn pricing — zero product intent, pure traffic grab |
| /blog/top-5-places-to-buy-aged-linkedin-accounts | 384 | +54 | Controversial content — ranking for "buy linkedin accounts" |
| / (homepage) | 368 | -912 | Homepage traffic dropping sharply |
| /blog/grey-check-mark-on-linkedin-messages | 254 | -65 | Read receipts — messaging behavior content |
| /blog/linkedin-read-receipt | 150 | +33 | Inbox feature education |
| /blog/what-does-cfbr-mean-on-linkedin | 144 | -200 | CFBR — "commenting for better reach" — directly relevant to GrowReach's market |
| /blog/linkedin-character-limits | 130 | +9 | Practical LinkedIn reference |
| /blog/linkedin-recommendations-samples | 94 | +29 | Template/example content |
| /blog/is-my-messages-private-on-linkedin | 74 | -10 | Privacy/messaging |
| /blog/how-to-hibernate-your-linkedin-account | 71 | +5 | LinkedIn management how-to |
| /blog/is-taplio-safe | 50 | +32 | Competitor attack content |
| Page | Type | Notes |
|---|---|---|
| /blog/is-taplio-safe | Safety concern | Directly attacks Taplio's LinkedIn ToS risk |
| /blog/is-waalaxy-safe-for-linkedin | Safety concern | Waalaxy risk content |
| /blog/is-expandi-safe | Safety concern | Expandi risk content |
| /blog/meetalfred-review | Review | MeetAlfred competitor review |
| /blog/salesrobot-review | Review | SalesRobot review |
| /blog/podawaa-review | Review | Podawaa review |
| /blog/taplio-review | Review | Taplio review |
| /blog/closely-review | Review | Closely review |
| /blog/salesflow-review | Review | Salesflow review |
| /blog/skylead-review | Review | Skylead review |
| /blog/is-lempod-safe | Safety concern | Lempod safety |
| /blog/is-reply-io-safe-for-linkedin | Safety concern | Reply.io safety |
| /blog/is-podawaa-safe-linkedin | Safety concern | Podawaa safety |
Blog strategy pattern: Kondo runs a highly deliberate "safety/risk" content strategy. By writing "Is [competitor] safe for LinkedIn?" articles, they capture users who are nervous about LinkedIn bans from automation tools — then convert them to Kondo's "no-automation" inbox management approach. This is a brilliant positioning move: they're not automating, so they're "safe" compared to risky competitors.
| Pattern | Example URL | Est. Pages | Purpose |
|---|---|---|---|
| /blog/* | /blog/how-much-is-linkedin-premium | 250+ | LinkedIn education + competitor content |
| /solution/* | /solution/linkedin-inbox-management | ~8 | Product use-case landing pages |
| / (homepage) | trykondo.com | 1 | Main product page |
Solution pages detected:
No programmatic SEO. All content is manually written. The /solution/ pages suggest ICP segmentation (sales reps, recruiters, CEOs) but these pages have minimal organic traffic.
🔴 PAID ADS ACTIVE — Kondo is running Google Ads on 22 keywords. Requires deeper research with ads tool (Google Ads Transparency / SemRush Advertising Research full version).
Running paid ads: YES 🔴
| Keyword | Pos | Volume | CPC | Traffic % | ICP Signal |
|---|---|---|---|---|---|
| linkedin profile writing | 1 | 170 | $5.58 | 20% | Profile optimization buyers |
| follow up email after meeting template | 1 | 140 | $4.70 | 17% | Sales/BD professionals doing outreach |
| ai which can upskill your linkedin profile | 2 | 320 | $0 | 11% | LinkedIn growth-focused professionals |
| linkedin invitation message | 1 | 90 | $0 | 11% | People sending LinkedIn connection requests |
| linkedin optimization tool | 1 | 90 | $2.49 | 11% | Tool-shopping LinkedIn professionals |
| Domain | Common Paid KWs | Notes |
|---|---|---|
| expandi.io | 5 | Heavy paid overlap |
| magicpost.in | 3 | Competitor bidding same KWs |
| getlevrg.com | 2 | — |
| taplio.com | 1 | — |
| waalaxy.com | 1 | — |
Messaging patterns: The paid keywords are a goldmine of ICP data. Kondo is targeting:
These are NOT "LinkedIn inbox management" keywords — they're upstream ICP acquisition keywords. Kondo is finding their ideal customer before they know they need inbox management. Very smart top-of-funnel paid strategy.
🔍 TODO for paid ads deep-dive:
| Metric | Value |
|---|---|
| Total Backlinks | 2,238 |
| Active Backlinks | ~2,100 |
| New (last 30 days) | ~119 |
| Referring Domains | 443 |
| Follow Links | ~65% est. |
| Domain | PA | Backlinks | Type | Notes |
|---|---|---|---|---|
| spotio.com | 62 | 3 | Editorial | B2B sales stats blog — cites Kondo data |
| mailmodo.com | 56 | 1 | Editorial | Email marketing guide |
| folk.app | 49 | 3 | Editorial | CRM tool — positioned as complementary |
| globenewswire.com | 43 | 4 | Press Release | Jan 2026: "Kondo Launches Sales Tools for Teams" |
| blaze.today | 35 | 2 | Editorial | Productivity blog |
| forbes.com | 32 | 2 | Editorial | Two Forbes features (Small Business + Personal Brand tools) |
| instantly.ai | 15 | 3 new | Editorial | New — Jan-Feb 2026 backlinks from their blog |
| salesbread.com | 19 | 1 | Editorial | Sales prospecting tools list |
| snov.io | 12 | 1 new | Editorial | New — Feb 2026 "Top Sales Tools for SDRs" |
| wired.com | 22 | 1 | Editorial | LinkedIn games article (nofollow) |
| workspace.google.com | 26 | 4 | Directory | Google Workspace Marketplace listing |
| chromewebstore.google.com | 25 | 4 | Directory | Chrome extension listing |
| appsumo.com | 13 | 4 | Directory | AppSumo deal listing |
| alternativeto.net | 14 | 1 | Directory | Software alternatives listing |
| geeksg.medium.com | 27 | 2 | Blog | Raymond Yeh — founder/power user writing about Kondo |
| Creator | Backlinks | Type |
|---|---|---|
| charliehills.substack.com | multiple | Referral links (app.trykondo.com/referral/*) |
| techaudienceaccelerator.substack.com | 2 | Referral links |
| gaspardpastural.substack.com | 2 | Referral links |
| launchanyway.substack.com | 2 | Referral links |
| kevinanderson.substack.com | 1 | Referral link |
| confessionsofacoach.substack.com | 1 | Referral link |
| youbrand.substack.com | 1 | Referral link |
| thesdlab.beehiiv.com | 2 | Referral links |
| houseofvibes.beehiiv.com | 1 | Referral link |
| linkedin-lounge.podigee.io | 1 | German LinkedIn podcast |
| billetbeyondgrowth.substack.com | 2 | French prospecting newsletter |
Key backlink insights:
| Platform | Mentions | Cited Pages |
|---|---|---|
| Total | 178 | 271 |
| ChatGPT | 21 | 88 |
| AI Overview | 139 | 79 |
| AI Mode | 35 | 121 |
| Gemini | 2 | 56 |
Note: Strong AI Overview presence (139 mentions) suggests their LinkedIn educational content is frequently cited in Google's AI Overviews — likely for LinkedIn pricing, messaging, and feature questions. Lower ChatGPT presence (21 mentions) suggests less brand awareness in conversational AI.
| # | Domain | Comp. Level | Common KWs | Their Traffic | Their KWs | Traffic Cost | Paid KWs |
|---|---|---|---|---|---|---|---|
| 1 | botdog.co | 24% | 174 | 2K | 1.2K | $1.86K | 12 |
| 2 | salesrobot.co | 23% | 405 | 3.7K | 7.2K | $20.87K | 0 |
| 3 | evaboot.com | 18% | 281 | 5.2K | 7.6K | $43.02K | 0 |
| 4 | hyperclapper.com | 17% | 206 | 1.5K | 6.8K | $1.58K | 0 |
| 5 | dux-soup.com | 15% | 146 | 6.7K | 2.5K | $17.83K | 6 |
| 6 | salesbread.com | 15% | 156 | 3.2K | 3.7K | $52.5K | 0 |
| 7 | linkedhelper.com | 15% | 404 | 15.6K | 14.9K | $39.11K | 10 |
| 8 | expandi.io | 14% | 309 | 12.7K | 12.4K | $51.15K | 42 |
| 9 | findymail.com | 14% | 222 | 7K | 8.2K | $19.81K | 214 |
| 10 | straight-in.com | 13% | 81 | 136 | 1.2K | $980 | 0 |
| 11 | dripify.com | 10% | 266 | 10.9K | 18.2K | $49.74K | 165 |
| 12 | artisan.co | 12% | 181 | 30.7K | 19.9K | $146.52K | 206 |
| 13 | commenter.ai | 7% | 25 | 139 | 46 | $135 | 30 |
| 14 | magicpost.in | 7% | 82 | 2.5K | 5.1K | $4.72K | 9 |
| 15 | supergrow.ai | 2% | 19 | 1.8K | 2.1K | $8.44K | 1 |
| 16 | taplio.com | 3% | 62 | 13.8K | 25.9K | $28.55K | 19 |
| 17 | phantombuster.com | 5% | 146 | 34.6K | 17.9K | $181.02K | 123 |
| 18 | meetalfred.com | 3% | 31 | 4.1K | 3.5K | $22.82K | 1 |
| 19 | heyreach.io | 4% | 58 | 5.2K | 5K | $50.68K | 0 |
| 20 | waalaxy.com | 5% | 66 | 4.5K | 17.4K | $10.55K | 31 |
Notable: commenter.ai appears at #13 with 7% overlap and 25 common keywords — a direct indicator that commenting tools compete in Kondo's SEO space.
10 topics | 101 pages total
| Topic | Traffic | Volume | Key Subtopics |
|---|---|---|---|
| LinkedIn Premium Services | 5.39K | 97.1K | linkedin premium cost (DOMINANT) |
| LinkedIn Features & Optimization | ~620 | — | buy linkedin accounts, CFBR, character limits, recommendations |
| LinkedIn Messaging | ~300 | — | Read receipts, turn off read receipts |
| Automation in Business Processes | — | — | Not accessible (small boxes) |
| Recruiting & Hiring Tools | ~40 | — | Executive recruitment |
| Sales & Marketing Strategies | 68 | 43.8K | 17 pages |
| Professional Networking | low | — | — |
| + 3 more topics | low | — | — |
Traffic: 5,320 | Keywords: 232 | Volume: 97.1K | Page: /blog/how-much-is-linkedin-premium-finding-the-right-plan-for-your-needs
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| linkedin premium cost | I | 6 | 3,600 | 18.1K | 55 |
| cost of linkedin premium | I | 4 | 254 | 1.3K | 44 |
| linkedin premium pricing | T | 2 | 191 | 1.9K | 53 |
| how much is linkedin premium per month | I | 4 | 150 | 1.3K | 41 |
| how much is linkedin premium | I | 10 | 94 | 14.8K | 49 |
| linkedin premium costs | I | 9 | 54 | 480 | 51 |
| cost for linkedin premium | I | 8 | 37 | 720 | 43 |
| linked in premium price | T | 7 | 73 | 390 | 57 |
| linkedin membership cost | I | 6 | 33 | 2 | 52 |
| how much for linkedin premium | I | 5 | 026 | 038 | — |
⚠️ Single-page fragility: This one page drives 5.3K of 7.8K total traffic (68%). A single Google position drop could wipe most of their SEO traffic.
Traffic: 384 | Keywords: 13 | Volume: 5.32K | Avg KD: 14% | Page: /blog/top-5-places-to-buy-aged-linkedin-accounts-and-should-you-do-it
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| buy linkedin accounts | I | 22 | 37 | 2.9K | 12 |
| buy linkedin account | T | 33 | 94 | 80 | 16 |
| buy old linkedin accounts | T | 22 | 72 | 140 | 14 |
| buy verified linkedin accounts | C | 52 | 059 | 0 | 14 |
| buy aged linkedin accounts | T | 21 | 81 | 40 | 6 |
| buying linkedin accounts | I | 41 | 17 | 0 | 16 |
| linkedin accounts for sale | C | 31 | 11 | 14 | 13 |
Note: Controversial content strategy — writing about "buying LinkedIn accounts" captures grey-hat LinkedIn users, then Kondo presumably converts them to a "safe" approach.
Traffic: 144 | Keywords: 22 | Volume: 14.8K | Avg KD: 12% | Page: /blog/what-does-cfbr-mean-on-linkedin
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| what does cfbr mean | I | 4 | 65 | 590 | 14 |
| cfbr meaning in linkedin | I | 24 | 39 | 05 | — |
| cfbr | I | 16 | 16 | 5.4K | 27 |
| what is cfbr on linkedin | I | 16 | 26 | 04 | — |
| what is cfbr | I | 15 | 48 | 0 | 17 |
| cfbr meaning | I | 17 | 8 | 5.4K | 22 |
🎯 GrowReach signal: "CFBR" (Commenting For Better Reach) is exactly GrowReach's core value proposition. Kondo has a blog post explaining CFBR but doesn't have a product that automates it. This is a content overlap AND a market validation signal.
Traffic: 130 | Keywords: 30 | Volume: 3.86K | Avg KD: 20% | Page: /blog/linkedin-character-limits
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| linkedin character limit | I | 6 | 33 | 320 | 35 |
| linkedin message character limit | I | 4 | 22 | 10 | 36 |
| linkedin post character limit | I | 5 | 8 | 80 | 20 |
| linkedin comment character limit | I | 3 | 9 | 0 | 26 |
| inmail character limit | I | 25 | 050 | 05 | — |
Traffic: 254 | Keywords: 92 | Volume: significant | Page: /blog/grey-check-mark-on-linkedin-messages-know-about-read-receipts
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| does linkedin send read receipts | I | 3 | 53 | 320 | 28 |
| what does the checkmark mean on linkedin messages | I | 3 | 41 | 70 | 5 |
| what does the check mark mean on linkedin messages | I | 2 | 81 | 40 | 5 |
| how to tell if someone read your message on linkedin | I | 17 | 9 | 0 | 20 |
| check mark on linkedin message | I | 17 | 9 | 0 | 6 |
| how do you know if someone read your linkedin message | I | 17 | 9 | 0 | n/a |
| what does a check mark mean on linkedin | I | 13 | 7 | 0 | 17 |
Traffic: 16 | Keywords: 22 | Volume: 5.61K | Avg KD: 30% | Page: /blog/recruitment-fees-explained
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| executive recruitment | I | 6 | — | 1.9K | 61 |
| executive recruiter agency | I | 3 | 2 | 107 | 0 |
| does recruiters get commission | I | 74 | 0 | 170 | 25 |
Context: Kondo has a recruiter vertical (/solution/candidate-crm) — these are SEO experiments targeting the recruiter ICP.
SEO (95%) + Paid Ads (5%). Almost entirely organic, single-page dependent. 68% of traffic from one blog post on LinkedIn Premium pricing — a completely irrelevant topic to their product. The paid ads channel (22 KWs) is small but highly strategic for ICP acquisition.
None. Kondo has no free tools landing pages. Their product is the tool (Chrome extension). This is a gap GrowReach can exploit — a free LinkedIn comment generator would capture traffic Kondo is ignoring.
Two-track approach:
The CFBR content is particularly notable for GrowReach — Kondo explains what CFBR is but doesn't offer a product to automate it. GrowReach should own this keyword cluster with a tool, not just a blog post.
Quality over quantity. 443 domains, 2.2K backlinks — smaller than competitors but higher quality. Forbes (x2), Wired, instantly.ai, folk.app — all earned editorial mentions. Active referral program distributing links through Substack/Beehiiv creators. Press release strategy for product launches. No artificial link building.
~10% branded, ~90% non-branded. But brand has a fundamental positioning problem: "kondo" is dominated by Marie Kondo (KD 86). Their brand term barely ranks at position 18 for their own name. This constrains brand growth and likely increases paid acquisition costs.
| Keyword | Volume | Kondo Position | Action |
|---|---|---|---|
| cfbr meaning | 5.4K | pos 17 | Create dedicated CFBR tool page |
| what does cfbr mean | 590 | pos 4 | Blog post + tool |
| linkedin comment generator | ~800 | not ranked | GrowReach core product term |
| linkedin commenting tool | ~500 | not ranked | Product landing page |
| cfbr linkedin | 5.4K | pos 16 | GrowReach owns this concept |
🔴 REQUIRES DEEPER RESEARCH — See Section 8 for TODO list.
From visible data: Kondo's 22 paid keywords target LinkedIn-active professionals doing outreach — profile writers, connection invitation senders, follow-up email writers. This ICP overlaps significantly with GrowReach's audience. Kondo is spending ~$5 CPC to acquire users who optimize their LinkedIn presence, then converting them to inbox management. GrowReach should analyze their ad copy to understand what messaging resonates with this shared audience.
Key paid competitors to study: expandi.io shares 5 paid keywords with Kondo — their ads targeting the same audience is a significant signal.
AI Score 24 with 178 mentions, 271 cited pages. Strong AI Overview presence (139 mentions) for LinkedIn educational content. Moderate ChatGPT/Gemini presence. Their educational blog content (LinkedIn pricing, features, messaging) is frequently appearing in AI answers, but product/tool recommendations in AI are lower.
Medium — Kondo is primarily a LinkedIn inbox management tool, NOT a commenting or engagement tool. However: (1) They recently launched "Sales Tools for Teams" (Jan 2026) signaling product expansion; (2) Their CFBR content shows awareness of the commenting-for-reach playbook; (3) They target the same LinkedIn professional ICP with paid ads; (4) Their "is [competitor] safe?" strategy could be applied against GrowReach. Watch for Kondo adding commenting/engagement features as their product expands upmarket. Their paid ad strategy and Forbes PR are worth studying closely.