Source: SemRush via pridesem | Date: Jan 2026 | Region: US (primary)
(Note: Raw data collected separately per domain at Jan 2026. Cross-domain comparison done here using same-period data.)
| Domain | Auth Score | Org Traffic (WW) | Org KWs (US) | Backlinks | Ref Domains | Paid KWs | Paid Cost |
|---|---|---|---|---|---|---|---|
| supergrow.ai | 32 | 3.5K (+99%) | 2.5K | 8.8K | 751 | 2 | ~$0 |
| taplio.com | 42 | 125.2K (+7.8%) | 25.9K | 98.3K | 7.4K | 19 | $621/mo |
| expandi.io | 38 | 12.7K (+71%) | 12.4K | 30.9K | 4.3K | 42 | est. $1K+ |
| Domain | Informational | Commercial | Navigational | Transactional |
|---|---|---|---|---|
| supergrow.ai | 66.4% (2.2K traffic) | 18.2% (301 traffic) | 9.1% (1K traffic) | 6.3% (35 traffic) |
| taplio.com | ~50% | ~30% | ~15% | ~5% |
Key gap: SuperGrow skews heavily informational (66%). Commercial-intent traffic is weak (301 visits/mo), meaning most visitors are researchers, not buyers. Taplio is more balanced.
| Keyword | Volume | SuperGrow Pos | Taplio Pos | Opportunity |
|---|---|---|---|---|
| linkedin text formatter | 5.4K | 21 | — | Free tool SEO |
| ai tools for linkedin | 390 | 38 | — | Content gap |
| linkedin scheduler | high | unranked | ranked | Category keyword |
| hook generator | 1.6K | 113 | — | Tool traffic |
| Metric | Jan 2026 | Feb 2026 (current) | MoM Change |
|---|---|---|---|
| Authority Score | 32 | 32 | — |
| Organic Traffic (WW) | 3.5K | 7.2K | +99% Jan → +105% total |
| Organic Keywords (US) | 2.5K | 5.3K | +18% → +12% |
| Paid Traffic | 15 | 53 | +43% |
| Paid Keywords | 2 | 13 | brand-only |
| Referring Domains | 751 | 751 | flat |
| Backlinks | 8.8K | 8.8K | flat |
| Traffic Cost (US) | $8.4K | — | — |
SERP Distribution:
| Feature | Share |
|---|---|
| Organic | 89.7% |
| AI Overviews | 3.4% |
| Other SERP Features | 6.9% |
Verdict: SuperGrow is in hyper-growth mode — +99% MoM in Jan 2026, doubling again by Feb. However, it's growing from a tiny base (3.5K → 7.2K worldwide). At current trajectory they could reach 30-50K traffic by end of 2026, but still a fraction of Taplio's 125K. Authority Score 32 is low — they have limited domain authority to compete for high-KD terms. Paid spend is effectively zero; they're entirely organic.
| Country | Keywords (Jan 2026) | Notes |
|---|---|---|
| US | 2.1K | Primary market, 16% of WW traffic |
| IN | 357 | Growing secondary market |
| UK | 333 | Tertiary market |
US traffic is only 16% of worldwide — unusual for a LinkedIn tool targeting professionals. Suggests significant accidental/informational traffic from non-target geos (India, Southeast Asia) due to broad informational blog content.
AI Search by Geography:
| Country | AI Visibility Score | Mentions |
|---|---|---|
| Worldwide | 22 | 464 |
| US | 23 | 264 |
| IN | 23 | 54 |
| UK | 24 | 41 |
| Page | Traffic (Feb 26) | Traffic % | Keywords | Notes |
|---|---|---|---|---|
| /tools/linkedin-text-formatter | 34 | 0.97% | 60 | Ranks #21 for "linkedin text formatter" (5.4K vol) |
| /tools/linkedin-video-downloader | 11 | 0.31% | 71 | Ranks #21 for "download linkedin video" (2.4K vol) |
| /tools/linkedin-post-preview | 8 | 0.22% | 5 | Weak traffic |
| /tools/linkedin-summary-generator | 8 | 0.22% | 16 | Minimal traffic |
| /tools/linkedin-meme-generator | 6 | 0.17% | 7 | Minimal traffic |
| /tools/linkedin-headline-generator | 1 | 0.02% | 10 | Negligible traffic |
| /tools/linkedin-hook-generator | 0 | <0.01% | 80 | Not driving traffic |
| /tools/linkedin-carousel-generator | 0 | <0.01% | 30 | Not driving traffic |
Free Tools Inventory (8 tools):
Strategic insight: SuperGrow has the tool inventory but NOT the traffic. They have 8 free tools vs Taplio's 6, but Taplio's video downloader alone drives 6.2K visits/mo while SuperGrow's equivalent drives only 11. Their tools are underdiscovered — weak backlinks and low domain authority mean they can't rank competitively for high-volume tool keywords. This is their biggest SEO gap vs Taplio.
| Intent | % Share | Keywords | Traffic |
|---|---|---|---|
| Informational | 66.4% | 1,900 | 2,200 |
| Navigational | 9.1% | 261 | 1,000 |
| Commercial | 18.2% | 519 | 301 |
| Transactional | 6.3% | 179 | 35 |
66% informational is high — most traffic is "how do linkedin impressions work" type content, not "best linkedin tool" buyers. Commercial (18%) and Transactional (6%) together = only 336 visits/mo from intent-driven traffic. This is a conversion funnel problem.
| Keyword | Intent | Position | Traffic | Volume | KD% | URL |
|---|---|---|---|---|---|---|
| supergrow | N | 16 | 576 | 320 | 17 | / |
| super grow | N | 18 | 256 | 320 | 22 | / |
| supergrow ai | N | 18 | 136 | 170 | 14 | / |
| view scheduled posts linkedin | I | 9 | 74 | 480 | 35 | /blog/how-to-see-scheduled-posts |
| best time of day to post on linkedin | C | 6 | 67 | 590 | 31 | /blog/best-time-to-post |
| what are impressions on linkedin | I | 4 | 8 | 8.1K | 25 | /blog/what-are-linkedin-impressions |
| what is an impression on linkedin | I | 3 | 6 | 6.6K | 22 | /blog/what-are-linkedin-impressions |
| linkedin text formatter | I | 21 | 8 | 5.4K | 23 | /tools/linkedin-text-formatter |
| linkedin formatter | I | 23 | 6 | 4.4K | 25 | /tools/linkedin-text-formatter |
| taplio reviews | C | 16 | 27 | 1.5K | 11 | /blog/taplio-review |
| taplio | N | 39 | 3 | 3.6K | 38 | /blog/taplio-review |
| ai tools for linkedin | I | 38 | 3 | 390 | 17 | /blog/ai-tools-for-linkedin |
| hook generator | CI | 113 | 20 | 1.6K | 45 | /tools/linkedin-hook-generator |
Key observation: Their top non-branded keyword by traffic is "view scheduled posts linkedin" (74 visits, pos 9). The high-volume impressions keywords (6.6K–8.1K vol) rank #3–4 but drive only 6–8 visits each — high volume, very low click-through (users getting answer in SERP).
| Page | Traffic | Traffic % | Keywords | Traffic Diff | Strategy |
|---|---|---|---|---|---|
| /blog/what-are-linkedin-impressions | 1,700 | 48.3% | 139 | +1,600 | MEGA winner — "what are impressions" informational cluster |
| / (homepage) | 1,000 | 29.1% | 558 | +31 | Brand + broad LinkedIn terms |
| /blog/how-to-see-scheduled-posts-on-linkedin | 168 | 4.8% | 28 | -84.8% | Declining |
| /blog/ai-tools-for-linkedin | 96 | 2.75% | 32 | +46 | Growing |
| /blog/how-long-should-a-linkedin-post-be | 88 | 2.52% | 28 | +19 | Growing |
| /blog/taplio-review | 76 | 2.18% | 24 | -22 | Declining |
| /blog/best-time-to-post-on-linkedin | 48 | 1.37% | 95 | -20 | Declining |
| /blog/marketing-agency-tools | 40 | 1.14% | 65 | +37 | Growing fast |
| /tools/linkedin-text-formatter | 34 | 0.97% | 60 | +19 | Growing |
| /blog/taplio-alternatives | 31 | 0.88% | 70 | +3 | Competitor attack |
Critical insight: The "what are linkedin impressions" post single-handedly drives 48% of all traffic. This is an accidental mega-winner — a simple educational post about a LinkedIn metric that anyone (not just their ICP) searches for. This is top-of-funnel traffic that likely has poor conversion. The same happened early in Taplio's growth — one breakout blog post becomes the traffic anchor.
| Page | Traffic | Notes |
|---|---|---|
| /blog/taplio-review | 76 | Main competitor attack — declining |
| /blog/taplio-alternatives | 31 | Growing slowly |
| /blog/taplio-vs-authoredup | 9 | Low traffic head-to-head |
| /blog/taplio-vs-supergrow | ~0 | Self-comparison — almost no traffic |
| /blog/magicpost-review | 5 | Low traffic |
| /blog/kleo-alternatives | ~0 | No meaningful traffic |
| /blog/authoredup-review | ~0 | No meaningful traffic |
| /blog/authoredup-alternative | ~0 | No meaningful traffic |
| /blog/magicpost-alternative | ~0 | No meaningful traffic |
| Pattern | Example URL | Est. Pages | Purpose |
|---|---|---|---|
| /features/[feature] | /features/linkedin-post-generator | ~5 | Product feature pages |
| /blog/[topic] | /blog/linkedin-drafts | ~60+ | Blog content |
| /tools/[tool] | /tools/linkedin-text-formatter | ~8 | Free tool pages |
No programmatic SEO. Unlike Taplio (/influencers/, /lookup/, /compare/), SuperGrow has no template-generated pages. All content appears manually created. This is a significant scale gap — Taplio generates thousands of pages programmatically.
| Keyword | Position | Volume | CPC | Traffic % |
|---|---|---|---|---|
| super grow | 1 | 3,200 | $0.62 | 100% |
| supergrow.ai | 2 | 50 | $5.78 | 0% |
Only 2 paid keywords — both brand-only. No evidence of competitive paid ads, no "taplio alternative" paid targeting, no LinkedIn tool category bidding.
Messaging patterns: SuperGrow is not running meaningful paid advertising. They're bidding defensively on their own brand to prevent competitors from stealing branded search. The $0.62 CPC on "super grow" and $5.78 on brand exact suggests minimal spend. Total monthly paid traffic: 15–53 visits.
| Metric | Value |
|---|---|
| Total Backlinks | ~8,800 |
| Referring Domains | 751 |
| Live/Active | ~8,500 |
| New (last 30 days) | 91 |
| Lost & Vital | 136 |
| Domain | Type | Quality | Notes |
|---|---|---|---|
| socialpilot.co | Tool directory | High | "100+ Marketing Tools" roundup |
| chromewebstore.google.com | Official listing | High | Chrome extension listing |
| trustmrr.com | MRR tracker | Medium | Shows $31,938 MRR (Dec 2025) |
| producthunt.com | Launch platform | High | Redirect link |
| tinystartups.com | Launch directory | Medium | PA 65 |
| bensbites.co | AI newsletter | High | Quality editorial link |
| indieniche.substack.com | Founder interview | Medium | "How Deven Built a $230K SaaS" |
| zerodotone.substack.com | Newsletter (Salil Bajaj) | Medium | Multiple posts — likely affiliate |
| avihacker.substack.com | AI newsletter | Low-Med | 20+ posts, all with "Supergrow" anchor — affiliate |
| conneqtor.substack.com | Newsletter (Joe Moss) | Medium | Multiple posts — affiliate |
| grokipedia.com | Wikipedia-style | Low | |
| softonic.com (×10 languages) | Software directory | Low | All nofollow, spam-like |
| Yahoo search results (×15) | Accidental | Zero value | Search result pages linking to their content |
| Anchor | Type | Source |
|---|---|---|
| Supergrow / SuperGrow | Brand | Affiliate newsletters, directories |
| supergrow.ai | Brand URL | Chrome Web Store |
| LinkedIn Post Preview | Tool name | GlossaryTech newsletter |
| Supergrow Engagement Lists | Feature name | Joe Moss newsletter |
| Page | Est. Ref Domains | Notes |
|---|---|---|
| / (homepage) | ~400 | Main link target |
| /tools/linkedin-post-preview | ~5 | Tool page |
| /blog/linkedin-creator-tools | ~3 | Blog post |
| /blog/linkedin-post-preview | ~2 | Blog post |
Backlink assessment: The profile is weak. 751 referring domains vs Taplio's 7,400+. The majority of links are:
They appear to be running an affiliate/newsletter sponsorship strategy to build awareness and links, but the link quality is poor. No meaningful linkbait content (vs Taplio's "buy linkedin followers" post with 4,435 referring domains).
| Platform | Mentions | Cited Pages |
|---|---|---|
| Total | 264 | 68 |
| ChatGPT | 15 | 44 |
| AI Overview | 85 | 36 |
| AI Mode | 91 | 48 |
| Gemini | 73 | 33 |
| Platform | Mentions | Cited Pages |
|---|---|---|
| Total | 464 | 325 |
| ChatGPT | 28 | 140 |
| AI Overview | 127 | 81 |
| AI Mode | 189 | 232 |
| Gemini | 120 | 83 |
AI search is growing fast for them — mentions nearly doubled Jan→Feb (+76%) and cited pages grew 4.8x. This is likely driven by their informational content (impressions, scheduling, post length) being AI-cited. AI Mode (189 mentions, 232 cited pages) is their strongest AI channel.
| # | Domain | Comp. Level | Common KWs | Their Traffic | Their SE KWs | Traffic Cost | Paid KWs |
|---|---|---|---|---|---|---|---|
| 1 | contentin.io | 26% | 120 | 773 | 1.2K | $1.85K | 0 |
| 2 | authoredup.com | 25% | 173 | 3.5K | 4.8K | $21.6K | 2 |
| 3 | redactai.io | 22% | 122 | 1.6K | 2.7K | $10.9K | 0 |
| 4 | magicpost.in | 21% | 185 | 2.5K | 5.1K | $4.7K | 9 |
| 5 | taplio.com | 21% | 336 | 13.8K | 25.9K | $28.6K | 19 |
| 6 | facelift-bbt.com | 17% | 66 | 490 | 1.3K | $2.5K | 0 |
| 7 | joinvalley.co | 15% | 55 | 1.1K | 1.6K | $3.5K | 0 |
| 8 | contentdrips.com | 11% | 48 | 549 | 1.2K | $2.5K | 0 |
| 9 | podawaa.com | 11% | 78 | 1.8K | 2.5K | $4.8K | 0 |
| 10 | tryordinal.com | 10% | 29 | 158 | 847 | $1.9K | 3 |
| 11 | typegrow.com | 9% | 47 | 4.6K | 1.3K | $26.8K | 0 |
| 12 | hyperclapper.com | 8% | 71 | 1.5K | 6.8K | $1.5K | 0 |
| 13 | engage-ai.co | 5% | 16 | 657 | 1.2K | $5.3K | 0 |
| 14 | commenter.ai | 3% | 17 | 391 | 461 | $353 | 0 |
| 15 | socialsonic.com | 3% | 13 | 317 | 255 | $176 | 0 |
| 16 | expandi.io | 2% | 54 | 12.7K | 12.4K | $51.1K | 42 |
| 17 | linkedhelper.com | 3% | 70 | 15.6K | 14.9K | $39.1K | 10 |
| 18 | dripify.com | 2% | 61 | 10.9K | 18.2K | $49.7K | 165 |
| 19 | meetalfred.com | 2% | 15 | 4.1K | 3.5K | $22.8K | 1 |
| 20 | waalaxy.com | 1% | 22 | 4.5K | 17.4K | $10.5K | 31 |
GrowReach-adjacent competitors visible here: engage-ai.co (5%), commenter.ai (3%), socialsonic.com (3%) — all LinkedIn commenting tools. SuperGrow overlaps with them but is primarily a content creation tool, not a commenting tool.
10 topics | 71 pages total (Jan 2026)
| Topic | Traffic | Volume | Key Subtopics |
|---|---|---|---|
| LinkedIn Content Strategy and Insights | 296 | 99.8K | Impressions, posting time, post length, video downloader |
| LinkedIn Post and Scheduling Tools | 195 | 23.4K | View scheduled posts (177 traffic), scheduler |
| Alternatives and Tools Comparisons | ~112 | ~8K | Taplio review, taplio alternatives |
| LinkedIn Growth and Networking | ~15 | 110K | Brand/homepage terms (low traffic despite high volume) |
| AI-Powered LinkedIn Tools | ~49 | 2.8K | AI tools for linkedin, AI post generator |
| LinkedIn Creative Assets and Examples | ~20 | ~2K | Hook generator, headline examples |
| Personal Branding Enhancement | ~12 | ~2K | Personal brands, branding examples |
| Profile Optimization and Utilities | — | — | Profile optimization content |
| Industry Trends and Deals | — | — | Black Friday deals, marketing tools |
| Social Selling and Engagement | — | — | SSI, social selling content |
Traffic: 105 | Keywords: 82 | Volume: 99.8K (parent topic) | Page: /blog/what-are-linkedin-impressions
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| what are impressions on linkedin | I | 4 | 8 | 8.1K | 25 |
| what is an impression on linkedin | I | 3 | 6 | 6.6K | 22 |
| what do impressions mean on linkedin | I | 6 | 14 | 2.4K | 35 |
| what does impressions mean on linkedin | I | 7 | 5 | 2.9K | 31 |
| what's an impression on linkedin | I | 4 | 4 | 390 | 24 |
| whats an impression on linkedin | CI | 1 | 3 | 70 | 29 |
| what is impression count in linkedin | I | 2 | 3 | 20 | 45 |
| what is a linkedin post impression | I | 4 | 2 | 9 | 21 |
| difference between impressions and reach | I | 4 | 1 | 4 | 20 |
Traffic: 177 | Keywords: 56 | Volume: 9.48K | Avg KD: 32% | Page: /blog/how-to-see-scheduled-posts-on-linkedin
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| view scheduled posts linkedin | I | 9 | 74 | 480 | 35 |
| how to find scheduled posts on linkedin | I | 23 | 9 | 390 | 38 |
| how to edit scheduled posts on linkedin | I | 31 | 1 | 170 | 38 |
| see scheduled posts on linkedin | I | 41 | 1 | 170 | 34 |
| where to see scheduled posts on linkedin | I | 50 | 2 | 260 | 9 |
| where to find scheduled posts on linkedin | I | 12 | 1 | 210 | 37 |
| how to access scheduled posts on linkedin | I | 74 | 0 | 270 | 7 |
| linkedin see scheduled posts | I | 80 | 9 | 0 | 30 |
Traffic: 68 | Keywords: 65 | Volume: 15.5K | Avg KD: 40% | Page: /blog/best-time-to-post-on-linkedin
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| best time of day to post on linkedin | C | 6 | 67 | 590 | 31 |
| best time to post linkedin | C | 11 | 1 | 2.4K | 48 |
| best day to post linkedin | C | 14 | 0 | 110 | 49 |
| best times to post on linkedin 2025 | C | 31 | 0 | 480 | 20 |
| when to post on linkedin | I | 20 | 0 | 210 | 50 |
| best days and times to post on linkedin | C | 22 | 0 | 390 | 57 |
Traffic: 84 | Keywords: 14 | Volume: 5.7K | Avg KD: 16% | Page: /blog/taplio-review
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| taplio | N | 39 | 3 | 3.6K | 38 |
| taplio reviews | C | 12 | 7 | 110 | 22 |
| taplio review | C | 13 | 3 | 30 | 12 |
| tapio (misspell) | C | 5 | 11 | 880 | 25 |
| taplio pricing | NT | 3 | 1 | 170 | 22 |
| taplio ai | CN | 3 | 1 | 140 | 17 |
| taplio alternative | I | 4 | 8 | 50 | 0 |
| taplio alternatives | I | 4 | 9 | 90 | 0 |
Traffic: 15 | Keywords: 493 | Volume: 110K | Avg KD: 36% | Page: supergrow.ai/
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| app linkedin | I | 15 | 11 | 11K | 49 |
| personal branding tools | I | 32 | 7 | 70 | 13 |
| linkedin co (navigational) | N | 10 | 12 | 10K | 86 |
| personal branding services | I | 10 | 2 | 390 | 54 |
| super growth | I | 34 | 1 | 40 | 2 |
| supergrowth | I | 21 | 5 | 0 | n/a |
Note: 493 keywords but only 15 traffic — the homepage accidentally ranks for many broad/navigational queries ("app linkedin", "linkedin co") with near-zero click-through. This inflates keyword count artificially.
Traffic: 49 | Keywords: 24 | Volume: 2.8K | Avg KD: 32% | Page: /blog/ai-tools-for-linkedin
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| ai tools for linkedin | I | 38 | 3 | 390 | 17 |
| ai tool for linkedin | I | 67 | 0 | 35 | — |
| ai linkedin | NT | 63 | 3 | 390 | 57 |
| ai for linkedin | I | 32 | 1 | 70 | 63 |
| linkedin ai assistant | NT | 13 | 0 | 50 | 40 |
Traffic: 69 | Keywords: 19 | Volume: 2.45K | Avg KD: 18% | Page: /blog/how-long-should-a-linkedin-post-be
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| linkedin post word limit | I | 21 | 1 | 110 | 27 |
| ideal character count for linkedin post | I | 29 | 26 | 0 | n/a |
| linkedin post character limit 2025 | I | 10 | 0 | 90 | 11 |
| how long should a linkedin post be | I | 2 | 1 | 170 | 21 |
Traffic: 15 | Keywords: 45 | Volume: 17.4K | Avg KD: 20% | Page: /tools/linkedin-text-formatter
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| linkedin text formatter | I | 21 | 8 | 5.4K | 23 |
| linkedin formatter | I | 23 | 6 | 4.4K | 25 |
| linkedin post formatter | CI | 23 | 1 | 1.3K | 24 |
| linked in text editor | CI | 50 | 0 | 480 | 26 |
| linkedin formatting tool | I | 18 | 0 | 110 | 23 |
Traffic: 5 | Keywords: 77 | Volume: 7.66K | Avg KD: 21% | Page: /blog/linkedin-job-announcement
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| announce new job linkedin | CI | 52 | 1 | 110 | 18 |
| creative ways to announce new job on linkedin | CI | 5 | 1 | 70 | 12 |
| linkedin job announcement template | C | 60 | 0 | 50 | 13 |
| new job announcement examples | CI | 11 | 0 | 110 | 12 |
Traffic: 22 | Keywords: 6 | Volume: 1.49K | Avg KD: 14% | Page: /tools/linkedin-post-preview
| Keyword | Intent | Position | Traffic | Volume | KD% |
|---|---|---|---|---|---|
| linkedin post preview | IT | 7 | 12 | 590 | 23 |
| linkedin preview | I | 8 | 4 | 170 | 15 |
| linkedin post preview generator | CI | 6 | 3 | 110 | 13 |
Blog-first informational SEO, with one breakout post driving 48% of traffic. The "linkedin impressions" post is their traffic engine — an accident of topical relevance, not a deliberate free-tool strategy. Unlike Taplio (engineering-as-marketing) or Expandi (volume blog content), SuperGrow's traffic is dangerously concentrated in a single informational piece. This is a fragile foundation — if Google updates hit that post, they lose half their traffic overnight.
They have the tools but not the traffic. 8 free tools with the right keyword ideas (text formatter, video downloader, hook generator, carousel generator, meme generator) but collectively generating ~75 visits/mo. Taplio's video downloader alone: 6,200/mo. The gap is entirely authority and backlinks, not intent or product. This is actually an opportunity gap for GrowReach — if we build free tools with better SEO execution (domain authority, backlinks, on-page optimization), we could outrank them on tool keywords.
Heavy informational, weak commercial. 66% of their traffic is pure informational (impressions, posting times, post length). This content attracts a broad audience that's not their ICP. Their commercial-intent content (scheduling tools, taplio review, best linkedin tools) is growing but weak.
Keyword opportunities SuperGrow is missing that GrowReach could target:
Affiliate newsletter sponsorships + directory listings. Their primary link building is through newsletter affiliate deals (avihacker, Joe Moss, Salil Bajaj). This produces volume but low quality. No linkbait content. No programmatic/scalable approach. GrowReach should focus on: (1) editorial outreach to LinkedIn-focused publications, (2) building a genuine tool linkbait like Taplio's "buy followers" guide.
Revenue signal from backlinks: TrustMRR shows ~$32K MRR as of Dec 2025. They're a real, growing SaaS — not just an SEO play.
~40% branded, 60% non-branded (estimated from navigational keyword traffic).
This is a healthy split for their stage. But their brand is still small — "supergrow" gets only 320 monthly searches.
Based on SuperGrow's gaps:
| Keyword | Volume | Why GrowReach can win |
|---|---|---|
| linkedin comment strategy | est. 200-500 | Not targeted by SuperGrow |
| ai linkedin comment | est. 300+ | SuperGrow targets "ai linkedin post" not comments |
| linkedin engagement tool | est. 500+ | Not targeted |
| linkedin commenting tool | est. 200+ | Not targeted |
| best time to comment on linkedin | unknown | Untapped |
| linkedin comment generator | est. 200+ | GrowReach's core use case |
Effectively no paid advertising. Only brand bidding on "super grow" ($0.62 CPC) and "supergrow.ai" ($5.78). Zero investment in competitive paid search. This means:
From their organic content, their ICP appears to be: individual LinkedIn creators and personal brand builders (content creators, thought leaders, coaches, consultants). Not B2B sales teams or outbound prospectors (that's Expandi's ICP). Not agencies (that's more Taplio's broader reach).
Moderate and fast-growing. Score 23 in Jan, 22 in Feb (stable score, but mentions +76%). AI Mode is their strongest channel (189 mentions). Their informational content (impressions, scheduling) is well-suited for AI citations. The 325 cited pages by Feb suggests strong AI discoverability for LinkedIn how-to content. GrowReach should specifically target "linkedin comment strategy" and "linkedin engagement" topics for AI citation.
Medium — SuperGrow is a direct adjacent competitor targeting the same LinkedIn creator ICP, but focused on content creation and scheduling, not engagement/commenting. Their tool overlap (hook generator, post generator) could eventually extend to commenting features. They're growing fast (+99% MoM) from a small base. In 12 months they could be 4x their current size if growth holds. The real threat is: they're building the content creator brand → if they add AI-powered engagement/commenting features, they become a direct full-platform competitor. Watch their product roadmap closely. GrowReach needs to own the "linkedin commenting" SEO territory before SuperGrow expands there.
Analysis completed: Feb 27, 2026 | Data period: Jan 2026 US | Source: SEMrush via pridesem.1clkaccess.in